Brainchild of French electronic producer Sox, “Birth Etcetera” subtly and successfully blends influences of electronic and pop music in this debut full-length. Built up with fragile melodies, delicate beats, dreamy soundscapes, cosy moods and cinematic ambiences, “Birth Etcetera” is a brilliantly crafted work of a rare beauty that showcases the creativity and fertile imagination of this promising and very gifted producer.
After having produced instrumental hip-hop tracks for his entourage, Sox rapidly stopped using samples to focus on his own creations and started producing his own tracks. A few remixes for the likes of The Polyphonic Spree, 1973, Revolver or Passion Pit later, Sox catches the attention of many as one of the new electronic producers to watch. He signs to Mental Groove, and the label releases his debut Ep “How to picnic” in 2009. Sox also delivered a remix for 33Hz, released on Mental Groove. Additionally, the music of Sox is getting expanding attention from the advertisement world, with several tracks ending up in advertisement campaigns from the likes of Asics or Evian.
This year, the project of an album finally sees the light of day, and Sox’s brainchild “Birth Etcetera” is born.
Intimate and nostalgic, Sox’s music is influenced as much by electronic music (Daft Punk, Sebastien Tellier, Aphex Twin) as it is by hip-hop, and a wide range of other varied influences (Yann Tiersen, Wim Mertens, Elliott Smith…). The album features guest vocals on two tracks, by Chicros and Kumi Solo.
“Birth Etcetera” contains a rich and colorful pallet of moods and atmospheres, and is set to catapult Sox to the forefront of the scene.